Replace slow research and gut-feel with fast, actionable truth. See what consumers really think and what drives demand. Test what they'll actually buy and what content will convert.
Sumara unifies premium data across social, search, transaction and panel sources to surface the motivations, tensions and triggers driving consumer decisions. Our AI-powered focus groups let you test concepts with synthetic personas built from actual behavioural patterns.
Analyse
Sumara processes millions of data points across all sources. AI validates patterns and builds personas from actual consumer behavior.
Act
Get insights, test concepts, and receive strategic recommendations. From question to commercial action in 48 hours.
How are you validating insights?
Nothing surfaces without validation. Sumara cross-references patterns across data sources - identifying consistencies within your category and across adjacent categories to confirm signals are real, not noise. All insights use retrieval-augmented generation with grounding checks to prevent hallucination, and every output is citation-backed and traceable to source.
How are the personas generated? How do I know they are accurate?
Every persona is generated from real consumer data. Our AI synthesises millions of behavioural signals and psychographic data to build personas with hundreds of attributes. Add your own customer data and they become even more precise. We've tested outputs against real consumer panels - current validation shows approximately 80% alignment on sentiment, intent, and decision reasoning.
What do I get as output?
The Insight Engine surfaces citation-backed audience intelligence focused on commercial implications and the 'so what'. Concept Testing returns detailed persona responses - purchase intent scores, sentiment breakdowns, segment analysis, verbatim reactions, and key barriers. Both include actionable recommendations and clear next steps.
Can I not just use ChatGPT?
ChatGPT doesn't access real-time social, transaction, or panel data - it can hallucinate when it doesn't know and doesn’t cite sources. For personas, standalone LLMs revert to the mean and produce generic responses that miss true audience distribution.
Can I use my own brand's data?
Absolutely - and we encourage it. Upload past research, brand guidelines, CRM and customer data. Sumara uses this to calibrate insights and build personas that reflect your actual buyers, not generic proxies. Your data is encrypted and never used to train models or shared across clients.
What markets do you operate in?
We provide consumer insights globally, with comprehensive coverage across the US, Europe, India, Brazil, Mexico, and Southeast Asia. We also support research in China, though coverage there is more limited due to platform restrictions.
Let's turn your questions into strategic action.